How to Open a Jan Aushadhi Store in India — Complete Guide 2026
The Pradhan Mantri Bharatiya Janaushadhi Pariyojana (PMBJP) is one of the largest government initiatives to make quality generic medicines affordable for every Indian. A Jan Aushadhi Kendra (JAK) sells approved generic medicines at prices 50–90% lower than branded equivalents. For pharmacy entrepreneurs, it offers a government-backed business with guaranteed product supply and growing customer demand.
What is a Jan Aushadhi Store?
A Jan Aushadhi Kendra is a retail outlet licensed to sell medicines procured through the Bureau of Pharma PSUs of India (BPPI) under the PMBJP scheme. These medicines are manufactured by government PSUs and approved private manufacturers, tested at NABL-accredited labs, and sold at fixed MRPs that are far below market prices.
Key benefit: Jan Aushadhi medicines sell at up to 90% less than branded equivalents. As a retailer, you earn a 20% margin on MRP — which is competitive because the volume is high and supply is guaranteed.
Eligibility — Who Can Open a Jan Aushadhi Store?
| Category | Requirements |
|---|---|
| Individual / Proprietor | Must be a B.Pharm or D.Pharm registered pharmacist, OR employ one full-time |
| NGO / Trust / Society | Registered organisation with pharmacy-qualified person on staff |
| Hospital / Medical College | Can open a JAK within premises — separate application |
| State Government / PSU | Eligible with government resolution / sanction |
Investment Required
- Premises: Minimum 120 sq ft in a commercially accessible location. Own or rented.
- Furniture & Fixtures: ₹50,000–₹1,00,000 (shelving, counter, refrigerator)
- Computer & Internet: Required for ordering from BPPI portal — ₹25,000–₹40,000
- Initial stock deposit: ₹50,000 security deposit to BPPI (refundable)
- Total investment: ₹1.5–₹3 lakh typically
Government incentive: BPPI provides a one-time grant of ₹2 lakh (₹1.5L for furniture/fixtures + ₹50K for computer) to new JAK operators. This significantly reduces your net investment.
Step-by-Step Application Process
- Apply online at janaushadhi.gov.in — fill the application form with personal details, pharmacist qualification, and proposed premises details
- Submit documents — Aadhaar, pharmacist registration certificate, premises proof, GST registration
- BPPI review — application is reviewed within 30–45 days. They check if the location is already served by another JAK (they avoid overlapping coverage)
- Letter of Intent (LOI) issued — once approved, you receive an LOI to proceed with setup
- Drug Licence — obtain a retail drug licence in the JAK's name (required before stock can be supplied)
- Stock supply begins — first order placed on BPPI portal; medicines delivered within 7–15 days
How Much Does a Jan Aushadhi Store Earn?
The retailer margin is 20% on MRP for all products. Additionally, BPPI provides an incentive of 15% on monthly sales (up to ₹15,000/month) for the first two years of operation to help new stores build customer base.
| Monthly Sales | Retailer Margin (20%) | BPPI Incentive (15%, max ₹15K) | Total Monthly Income |
|---|---|---|---|
| ₹1,00,000 | ₹20,000 | ₹15,000 | ₹35,000 |
| ₹2,00,000 | ₹40,000 | ₹15,000 | ₹55,000 |
| ₹3,00,000 | ₹60,000 | ₹15,000 | ₹75,000 |
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